Whole Foods has just launched a special color coded sustainability rating program for all their products. This new program is very revolutionary. What it does, is that all their products will now be color coded based on the danger posed to the sealife that come in that partocular product.

Green means “go ahead and shop till you drop”, yellow means “Caution. some concerns are being raised with the species”, and red means “you really shouldn’t be buying this product at all”.

They are aiming to phase out all products which are classified as “red”, which means that they are highly over fished and at risk, by Earth Day in the year 2013.

They have partnered up with Monterey Bay Aquarium and Blue Ocean Institute to help them categorize their products. Whole Foods is the first such national grocer which will have such a system in place, and it is causing waves throughout the industry.

Both Monterey Bay Aquarium and Blue Ocean Institute are well known and respected for their science-based seafood programs. They painstakingly evaluate species and the fisheries which reel them in, and categorize them based on life history, abundance, habitat impacts, fishery management practices and bycatch.

It’s good to see big business finally taking an interest in keeping the Earth and its oceans in prime condition, and not just worrying about their bottom line.