Concept of the recycled vac

Electrolux Launching new “Vac from the Sea” Initiative:

Stockholm, Sweden – It is a well known fact that the Pacific Ocean is chock full of garbage, so much in fact that there are actually “islands” which are comprised entirely of it. Electrolux has the intention of gathering up the plastic out of the worlds’ oceans, and converting it into brand new vacuum cleaners. This initiative, is known as “Vac from the sea”, has taken on the goal of bringing attention to the issue of plastic pollution in the Pacific Ocean, while at the same time combating the problem of the scarcity of recycled plastics which are needed to create sustainable home goods.

The Vice President of Floor Care Environmental and Sustainability Affairs at Electrolux, Cecilia Nord, enlightens us on the plans over at Electrolux, “There are plastic islands, some several times the size of the state of Texas, floating in our oceans. Yet on land, we struggle to get hold of enough recycled plastics to meet the demand for sustainable vacuum cleaners. What the world needs now is a better plastic karma”

The general plan is to create a limited quantity of “green” vacuum cleaners from the plastic debris which is being collected from the Pacific, Indian, and Atlantic oceans, as well as the Mediteranean, Baltic and North seas. Anyone who is interested in the project can follow its progress on the Blog as well as on Facebook and can also find full details on how to become involved, should they wish to do so. These “green” vacuum cleaners are set to be put on display, in order to drum up support for the project.

We at AC tropical fish applaud the idea for its great symbolic value!!